Jonathan brings a rare blend of entrepreneurial grit, financial expertise, and marketing savvy to his role as a business coach. As a founder, investor, and strategist, he’s helped dozens of small and mid-sized businesses scale up — and as your coach, he’s committed to doing the same for you.
Jonathan launched his first company in 1994, growing LabTrader into one of the largest biotech equipment resellers in the country. Since then, he’s founded five private-label brands, built a top-rated digital marketing agency, and delivered results for clients across IT, ecommerce, SaaS, manufacturing, and professional services.
From boosting MQLs by 99.9% for a managed IT firm to helping a DTC services company become #1 in its industry, Jonathan thrives on helping business owners unlock measurable growth. His hands-on experience spans sales, operations, financial analysis, and leadership development — making him a versatile and trusted advisor for owners ready to overcome roadblocks and reach their next level.
He holds a BS in Chemical Engineering from Brown University and an MBA from the University of Michigan Ross School of Business, a top 10 program. He also authored the book Artificial Awareness: Potential, Challenges and Ethics of Artificial Intelligence, published in 2024.
Clients appreciate Jonathan’s calm, analytical approach — and his ability to turn complex challenges into clear, strategic action. He brings deep empathy for the entrepreneurial journey and believes that strong businesses create strong communities.
Jonathan lives in Brentwood, TN with his wife Paula and their daughter Zoe. He’s an avid chess player, a longtime supporter of dog rescue charities, and a volunteer at local fundraising events. When not coaching or consulting, you’ll find him strength training, cooking without a recipe, or brushing up on his once-fluent Portuguese.



