The Power of a Killer Guarantee

Do you have a killer guarantee in your company? One that stops your customers in their tracks with its power… even makes them feel a little foolish for NOT doing business with you? Sure, sure, I’ve heard all the arguments against guarantees:  It’s too risky!... Read »

10 Questions to Ask Your Customers

Do your marketing and sales departments disagree about how to best reach customers?  Are you losing customers out the back door as fast as you bring them in the front door? Over the past couple of weeks, we’ve been talking about how to appeal, no really connect, to... Read »

The Most Powerful Marketing Tool on the Planet

Did you know that the average American is subjected to over 5,000 advertising messages…each and every single day? 5,000. Yet of those 5,000, how many do you respond to? Not many, right?  Why is that? It’s because most of the messages didn’t provide any meaningful... Read »

Why You Should Fall In Love with Your Customers

If you want to run a successful business, you need to have a love affair with your prospects. Remember the first time you fell in love?  You wanted to know everything about her!  Her thoughts, her feelings, her experiences. You wanted to make her life better. It’s the... Read »

Social Media Strategies So Simple Your Teenager Could Do Them

Okay, okay, I know.  The title of this blog post is “Social Media Strategies So Simple Your Teenager Could Do Them”—but with how tech savvy kids are these days, I probably should have called it “Social Media Strategies So Simple YOU Could Do Them.” But as connected as... Read »